Avengers: Endgame is trying very hard to beat ‘Avatar’ as the highest-grossing movie of all time and the 2019 Box-Office is down from last year. How is that possible when it is so full of franchise movies? Every week, we see a new spinoff, sequel or reboot tanking at the box office and we can’t help but wonder what is happening. Could it be that we are making too many franchise movies?
The top grossing movies so far are ‘Avenger: Endgame,’ ‘Captain Marvel’ and ‘Aladdin’ then the movie ‘Us.’ After that, we have ‘How To Train Your Dragon-Hidden World’ and the ‘John Wick: Chapter Three.’
The movies set to rival the ones that have already come out are most likely Toy Story 4, The Lion King, and Star Wars: The Rise of Skywalker, later this year.
Dark Phoenix, Men in Black International, Hellboy, Shaft, Godzilla: King of the Monsters, The Secret Life of Pets 2, The LEGO Movie 2: The Second Part, and Dumbo all were disappointing. Why?
1. Franchise Fatigue
We did not ask for this. No one wanted another Men in Black movie. The chemistry between Hemsworth and Tessa was great but no one showed up to see the movie. The LEGO 2 falls in this category too but only because The LEGO Movie in 2014 was the most popular and was followed by The LEGO Batman (which was amazing) and then The LEGO Ninjago quickly followed it movie (which was a bitter pill.) This rapid succession was not good. We need a break from all this.
A Dog’s Purpose, A Dog’s Way Home, and A Dog’s Journey, were released so close together. That was not a great plan because two of them actually opened in theatres within two months this year. We wonder whose brilliant idea that was. Dumbo did not perform as expected because of so many remakes. No one wanted a Dumbo with cool CGI elephants without the magic that made the story work in the first place.
2. Bad Buzz and Dismal Reviews
The kinds of this category have got to be Dark Phoenix and Hellboy. You can argue that no one asked anyone to explore The Dark Phoenix saga or make an R-Rated Hellboy. Some fans went to see it out of curiosity, realized it was bad and gave these movies bad reviews.
Dark Phoenix started with some buzz about reshoots (this usually means the movie will die at the box office), bad reviews and delays from early screenings. This was the worst opening of any movie in the X-Men franchise.
Shaft falls here too. The critics who did not like the movie, really wrote some hateful reviews and the fans seemed to love it for some reason. The fans were not many. Was it bad marketing, was it all the competition from all the other movies, did no one want a Shaft sequel or could they have used a new name so we wouldn’t know it was a reboot? Who knows…
3. A Lot Of Competition
Getting lost in the shuffle is easy. The Secret Life of Pets 2 lands here, Toy Story 4 marketing was slated to open two weeks after this movie and the marketing was aggressive enough that fans overlooked The Secret Life of Pets. It beat the Dark Phoenix, which opened the same weekend, but anything could beat that movie.
Critics didn’t like it that much bit the fans were ecstatic. Plus, they waited three years to make another one. It has a higher audience score than the first one (which made more money by the way.)
Godzilla: King of the Monsters lands here. Its 40% rating isn’t exactly bad and the fans gave it an 84% rating. It won its weekend with $47.7 million but that’s not great compared to Godzilla’s $93 million.
Godzilla vs. Kong is coming next year. Is this a bad omen for it? let’s chalk this one up to competition that made it hard for the movie to shine out.
4. The Multiple Options of Digital/Netflix/HBO/Redbox/Etc.
We have a lot of movies opening in theaters but fans do not seem to want to spread their money to go see all of them. With the advent of all these options, most people are now preferring to wait the three or so months until the big blockbusters end their theatrical run and become available out of theaters. This has caused the box office to go down 6% from last year.
To get people to spend money at the theaters is not easy. You would need something really big to convince people to show up. Some of us either live too far away from a theater, do not have the time to run by the theaters or some other small excuse.
People went to see Avengers: Endgame and John Wick 3. The same people will go to see Toy Story 4 but they have not seen the Godzilla movie yet. And for good reason. Toy Story 4 has gotten a lot of good buzz, the Rotten Tomatoes rating is fresh and we have waited for it for so long.