Streaming Giant Netflix Blocks Basic Plan Members From Watching Certain Shows

Netflix now blocks some content for users on the new subscription plan. The streaming service unveiled its new basic plan, which starts at $6.99 per month and is intended to reduce household expenses. Users can now watch in HD 1080p on one supported device at a time with the new ‘basic with ads’ plan, as opposed to Ultra HD on other plans.

The New Plan Blocks Some Shows

Streaming Giant Netflix Blocks Basic Plan Members from Watching ShowsThe streaming service has also disclosed that it blocks a few movies and shows. This holds for popular shows like Suits and House of Cards. In contrast to their other ad-free plans, most shows and movies will have advertisements before or during them, according to the website of Netflix.

According to Jeremi Gorman, Netflix’s President of Worldwide Advertising, ‘basic with adverts’ is a plan that offers all the features subscribers love about Netflix at a lower cost, interspersed with a few commercials. It completes its current strategies and gives customers more options for accessing the movies and TV shows that are currently generating buzz.

Members in 12 nations can expect to see advertisements from some of the most well-known companies in the world, including GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz, and Carnival Cruises, according to Mr. Gorman.

The Basic Plan Has Been Planned Since April

Reed Hastings, the co-CEO of Netflix, acknowledged that plans for a subscription tier with advertisements were started to be developed back in April. Hastings stated that although he was a fan of the simplicity of subscription that involves no advertising, he was a bigger fan of consumer choice. He concluded that the new plan would give advertising-tolerant consumers what they want at a lower price, even if it blocks some content.

222 million people were Netflix subscribers as of September 2022, with 73.3 million of those people living in the USA and Canada, and 73.0 million in Europe, the Middle East, and Africa. The rest of the subscribers are almost equally divided between Latin America and the Asia-Pacific region. Except for Mainland China, Syria, North Korea, and Russia, Netflix is accessible everywhere. Netflix is a member of the Motion Picture Association and has played a significant role in the distribution of independent movies.